The forgotten heart of Magento: empowering end-users for the benefit of everyone

Deryck Harlick | Magento Merchant and End User Trainer Mage Training

gb September 13, 2014 | 17:30 - 18:00 o' clock | Meet Magento 2014 » Main Conference Room

When you are creating a Magento store there is so much emphasis on the technology that it is easy to forget about the workhorse of an ecommerce store – the Magento admin staff. This non-technical session will take you through some common problems that are raised over and over again by Magento end users and the solutions to them. More importantly we will look at what merchants (and developers) can do from the outset to empower online merchandisers, customer service teams and marketeers to grow and progress their Magento stores.