eCommerce Website Redesign Strategy – Incremental Changes or Full Redesign?

Marko Brisevac | UI/UX Designer Inchoo

gb October 2, 2015 | 12:30 - 13:00 o' clock | Meet Magento 2015 » Main Conference Room / Business

A major design overhaul has been the norm for many years. Websites are completely redesigned every 3-4 years and remain quite static between updates. These full redesigns often rely on emotional responses to aesthetics in justifying a redesign, not analytical data or feedback from users.

The key question we’ll try to answer in this presentation is “how can a website redesign impact conversion rates and what would be the most effective strategy?