eCommerce Website Redesign Strategy – Incremental Changes or Full Redesign?
Marko Brisevac |
UI/UX Designer
—
Inchoo
October 2, 2015 |
12:30
-
13:00 o' clock |
Meet Magento 2015 » Main Conference Room / Business

A major design overhaul has been the norm for many years. Websites are completely redesigned every 3-4 years and remain quite static between updates. These full redesigns often rely on emotional responses to aesthetics in justifying a redesign, not analytical data or feedback from users.
The key question we’ll try to answer in this presentation is “how can a website redesign impact conversion rates and what would be the most effective strategy?